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    How to Setup Convert Pro Events in Google Tag Manager

    Convert Pro offers seamless integration with Google Analytics. Therefore, if you have already added the Google Analytics code to your website, your Convert Pro events will automatically be tracked by Google Analytics.

    But, if you are using Google Tag Manager, then you need to make following changes to track Convert Pro events in Google Analytics.

    1. Login to your Google Tag Manager Account
    2. Create New Custom Variables for Convert Pro Google Analytics Events
    3. Create Generic Event Tag & CONVERTPRO Trigger
    4. Enable Google Tag Manager Support in Convert Pro WordPress Dashboard
    5. Verify the Convert Pro events in Google Analytics

    1.  Login to Google Tag Manager

    Firstly, you’ll need to access your Google Tag Manager account.

    2. Create New Custom Variables for Convert Pro Google Analytics Events

    We begin by creating the first Data Layer Variable – Event Action as shown below.

    • Navigate to “Variables.”
    • Click on “New” under User-Defined Variables.

    Click on New

    • Select variable type as Data Layer Variable

    Click on Data Layer Variable

    Create the following variables one by one:

    Variable Name: Event Action
    Data Layer Variable Name: eventAction

    Variable Name: Event Category
    Data Layer Variable Name: eventCategory

    Variable Name: Event Label
    Data Layer Variable Name: eventLabel

    Variable Name: Event Value
    Data Layer Variable Name: eventValue

    Variable Name: Non-Interaction
    Data Layer Variable Name: nonInteraction

    Once all 5 variables are created, it should look as shown below.

    3. Create Generic Event Tag & CONVERTPRO Trigger

    With the 5 new variables, you are ready to create your new event tracking tag. Follow the steps mentioned below to create new Generic Event tag and CONVERTPRO trigger to track events.

    You can also follow the steps written below.

    Create a New Generic Event Tag

    • Click on “Add a New Tag.”

    Click on New

    • Name the Tag as “Generic Event.”
    • Select Tag Type as “Google Analytics: GA4 Event.”

    Click on Google Analytics

    Click on Google Analytics: GA4 Event…

    • Configure the tag with the following Event Parameters:

    Click on Event Name

    • Set the Google Analytics Settings variable.
    • Enter your Measurement ID.
    • Save the Tag.

    Create Trigger for Convert Pro Events:

    • Click on “Triggering.”

    Click on Section edit button, click to enable edit mode for this section

    • Click on the plus (+) sign to create a new trigger.

    Click on button

    • Name the trigger as “Convert Pro Events.”
    • Select the trigger type as “Custom Event.”

    Click on Custom Event

    • Set the Event name as “CONVERTPRO” 
    • Save the Trigger.

    Publish Changes:

    Save and publish the changes in Google Tag Manager.

    4. Enable Google Tag Manager Support in Convert Pro WordPress Dashboard

    Open your Convert Pro dashboard by logging into your website.

    • Click on “Settings” in the Convert Pro Dashboard.
    • Click on “Addons”.
    • Select Analytics Addon – Install and Activate it.
    • Click on “Analytics”.
    • Select Authorization Type as “Already Added Google Tag Manager Code”.
    • Save the Settings.

    Click on Analytics

    We have an article where you can read more about Convert Pro’s integration with Google Analytics

    5. Verify the Convert Pro events in Google Analytics

    After all the settings are done, fill in the dummy data in your current pop-ups and submit them to see the event in Google Analytics. You can see the events under the REAL-TIME tab in Google Analytics.

    Screenshot 2024-05-07 at 10.10.14 PM

    You have successfully configured Convert Pro events in Google Tag Manager.

    Note: To enable the “anonymize IP” option for Google Analytics using Google Tag Manager, you need to specify the following for every tag you add.

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