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It’s good to be a modern email marketer! We have a huge range of services, metrics, and tools at our fingertips. However, many newbie email marketers (and even experienced professionals) make mistakes that negatively affect their reputation and clients’ advertising budgets. It happens by accident, out of haste or ignorance and can easily be avoided.

Email marketing is not just about sending out promotional emails. It’s a channel for communicating and building relationships with customers. At its core, creating newsletters is close to content marketing, which aims to give the reader helpful information. But signing up to receive emails shows the reader’s interest in your products or services, so it’s

Sending regular email newsletters is a great way of communicating with your subscribers and keep them engaged. All you need to do is keep readers entertained while gently promoting your products and services while building trust and authority. But entertainment shouldn’t just be your only goal. You likely want your email newsletters to convert too.

Automation offers the gift of time. Think for a moment about what woke you up this morning. Chances are, your mobile phone likely did that for you. After you purchased your shiny new phone, you probably set up your morning alarm. Since then, it has continued to wake you up every morning. This happens every